Lenovo's global strategy Assignment Example | Topics and Well Written Essays - 3000 words

Lenovo's global strategy - Assignment Example Apply the analytical underpinnings of international business to real world and up-to-date case study situations in order to inform and direct international business decision-making. As explain in page no:3 of the Moodle guide. The question no 2: 2 (a) Using one specific Multinational Company (MNC) that is headquartered in one of the following countries- Brazil, Russia, India, China or South Africa, Mexico, Nigeria or Turkey - identify and critically evaluate the strategies used by the company to internationalise. (50%) Guide – 1800-2000 words. Learning Outcomes 1, 2, 4 & 5 (b) What recommendations, i.e. future strategic direction, would you make for the MNC to sustain its competitive advantage? (30%) Guide - 1000 words. LO: 4 & 5 (c) Structure, format & standard of English (10%) (d) References and referencing skills (10%) This assignment is an investigation of Lenovo’s initiatives and strategies in order to expand overseas. As a Chinese company, it adopted a hybrid inte rnationalization model (hence the claim of â€Å"new way† and â€Å"next generation† in its self-description) that is typified by the Chinese socio-cultural characteristics such as collectivism and long-term orientation in tandem with conventional methods of international expansion and strong state intervention. Lenovo, today, is one of the leading global manufacturers of computers. In its corporate website, the expanse of the organization was described in the following statement: Lenovo is a US$21 billion personal technology company and the world’s second-largest PC vendor. We have more than 26,000 employees in more than 60 countries serving customers in more than 160 countries†¦ We create and build exceptionally engineered personal technology, but we are much more than a tech company. We are defining a new way of doing things as a next generation global company (Lenovo 2012). This achievement is a result of a daring global strategy of a Chinese firm with humble beginnings to become one of the multinational companies (MNC) in its industry. The Chinese Context The Chinese government plays a strong role in the manner by which domestic firms began to pursue MNC ambitions. This is revealed in many empirical studies examining the motivations of China’s outward FDI (e.g. Taylor 2002, Deng 2004, Liu and Li 2002 and Zhang and Filippov 2009). The current policy is radically different from the Chinese position during the â€Å"open door policies† in the 1970s and the policies adopted when China became a member of the World Trade Organization (Sung 2009; and, Bhattasali, Li and Martin 2004). During this period, China’s policies were more focused on dealing with the global trade flows (Laal and Albaladejo, 2004). The policy trend favors a more aggressive outward flow of direct investment. As a matter of fact, it is part of public policy. China mandated that companies should go global (Bell 2008, p.254). This mandate entailed support that covers the legal, financial and political aid from the government. What this means is that loans are available, the domestic conditions for business is favorable (such as streamlined business approval process), and the mechanisms that encourage production, sales and exports are in place. For instance, China created key agencies that approves and facilitate export

Literature Adaptations Movie Review Example | Topics and Well Written Essays - 1250 words

Literature Adaptations - Movie Review Example Since then, this story is continually being told to children and society has seen many adaptations including Jordan and Carter's controversial "The Company f Wolves." Be it presented as literature, oral storytelling, or cinematography these sources have one theme in common: they tell a cautionary tale f the warnings f entering adolescence. In comparing the historical, sexual, and moral aspects f Perrault's "Little Red Riding Hood," France's "The False Grandmother," and Jordan's "The Company f Wolves, readers are left appreciating the different means used in communicating the warnings f entering adolescence. (Bordwell 1-4) Oral stories are quite different from those f common literature. In France's oral version there is little time spent on focusing on detail in terms f an introduction to the story and setting. Instead, this oral version quickly jumps to the girl's encounter with the wolf. This happens all within the first sentence: "Once upon a time a girl was walking through the woods with a basket f goodies for her grandmother, when she met a wolf." Since these stories were told orally, there is most likely no need for a significant amount f detail simply because this was not the focus f the performance. As well, these types f stories are not read but seen and heard by the audience. What is significantly different about an oral story is that there is a heavy reliance on the storyteller to deliver a captivating performance, meaning that the action f the story is heightened by compressing the sequence f events in a set amount f time. Thus, little time is spent focusing on elements such as a historica l setting. Readers are made aware f the setting in Perrault's literary version f Little Red Riding Hood when he writes: "Once upon a time there lived in a certain village a little country girl, the prettiest creature who was ever seen." He further reveals information about the surroundings f the story as the girl is sent out to give her grandmother food: "Little Red Riding Hood set out immediately to go to her grandmother, who lived in another village... As she was going through the wood, she met a wolf..." There is little to be questioned because f the amount f detail used by Perrault. In stories that are written or published, there is a need to have a certain amount f detail so readers are not left questioning the story. Written stories require more detail than oral stories. Perrault has added enough information about the location f the story so that readers would not be left confused about certain parts f the plot. (Naremore 5-6) Film is also another means by which folktales can be presented. The manner in which this is presented is far different than reading folktale literature or watching the story be performed with sounds and movements by a storyteller. In "The Company f Wolves" Jordan and Carter incorporate a significant amount f detail in a short amount f time: "close shot f the window looking out onto the dream nightscape; camera tracks in past the window frame EXT. FOREST -- DAY dissolve from nightscape to daylight forest scene, autumnal colours. Camera tracks in and pans right to disclose a distant church spire." Viewers f this film are better able to grasp the setting because they are visually transported to a setting where they are able to make obvious assumptions about the surroundings. There is a significant amo